Forced to watch commercials?

I’m not sure if you saw this article released by the Associated Press last week.

If you didn’t follow the link, for sale basically the article said that a company has developed a new technology that would prevent television watchers from (1) fast forwarding through commercials (of pre-recorded TV shows), order and (2) changing the channel during commercials.

Despite the fact that I don’t own a digital video recorder/Tivo device, capsule nor in fact do I watch much television, I still resent the idea that a company thinks it should be able have that much control over our own televisions. Phillips Electronics, holder of the pending patent, admitted that the technology “might not sit well with consumers.” (Do you think they were able to say that with a straight face?) Instead, they suggested that individual viewers might pay the broadcaster a fee in order to avoid the locking mechanism “feature.”

Given the choice, I’d never purchase a television that included this “feature.” Ain’t gonna happen. And I certainly won’t pay for the possibility of avoiding commercials. If the media conglomerates try to implement this technology, I’ll be in the front of the line of people that get driven away from traditional broadcasting.

TV just isn’t worth it.


One response to “Forced to watch commercials?”

  1. As one who has not watched TV since last October, I agree. That would be the last straw on a camel’s back that broke over 6 months ago.

    It makes me wonder, however, what the inventor was thinking. How on earth would they advertise that? And I bet all their competitors are just thinking that Christmas came early.

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